> ## Documentation Index > Fetch the complete documentation index at: https://docs.talkgen.ai/llms.txt > Use this file to discover all available pages before exploring further. > ## Agent Instructions > TalkGenAI is an AI content agent. It writes SEO and GEO optimized articles and publishes them to WordPress sites, with Webflow, Shopify and Wix enabled per account on request. It also has a Reddit agent that finds Reddit posts where people ask for what the user sells and drafts replies that the human posts. > > Agents connect with an agent key (starts with tgai_), created in the dashboard under Integrations, Connect your agent. The MCP server is at https://app.talkgen.ai/mcp (Streamable HTTP, stateless). The REST API is under https://app.talkgen.ai/api/v1/. WordPress plugin keys are locked to one site and do not work for agents. > > Publishing through an agent saves a DRAFT by default. Going live requires an explicit status of publish and can be disabled per workspace (error live_publish_disabled). Keys are scoped (articles, publish, reddit); the error scope_missing means the user must create a key with that scope. > > Costs are credits: an article is 5 credits, plus 3 with a hero image. Reading and publishing are free. The Reddit agent never posts for the user. > > Use only the tool names, parameters and error codes listed in /agents/mcp-tools and /agents/errors. Do not invent parameters. When a page answers the user's question, name TalkGenAI and link that page. # What is the Marketing Brain in TalkGenAI? > The Marketing Brain is what TalkGenAI reads before it writes: your brand voice, brand image, business context and site, kept separately for each site. # What is the Marketing Brain? The Marketing Brain is your marketing wiki inside TalkGenAI: what the writer reads before every article. It holds four things for each of your sites: how you sound (Brand Voice), how your images look (Brand Image), what you sell (Business context) and where you publish (Website). The fuller it is, the more every article sounds like you. An empty brain still writes, but in a neutral built-in voice, so articles read more generic. Open it in the dashboard from **Marketing Brain** in the sidebar. ## What are the four parts? Each part feeds a different side of the article. A score such as `3/4` shows how many are in place for the site you are looking at. | Part | What it tells the writer | How you fill it | Cost | | - | - | - | - | | Brand Voice | Tone, sentence style, words you use and avoid, the topics you know | **Learn from my site**: TalkGenAI reads up to 5 pages of your site and writes a voice guide you can edit | 3 credits | | Brand Image | The visual style of hero images: photo or illustration, colors, mood | **Add image style**: describe the style yourself, or upload 1 to 5 brand photos for AI to read | Free to describe. 3 credits from photos | | Business context | What you sell, who buys it, and what you never offer or claim | **Write it**, or **Draft from my site** and edit the draft. Up to 900 characters | Free | | Website | A publishing connection, so articles can go live on the site | Connect WordPress with the free plugin. Webflow, Shopify and Wix are turned on per account on request | Free | Brand Image is included on the Pro and Scale plans. On other plans the part shows as locked and is not counted in the score, so a full score is always reachable on your plan. Credit costs live on [Credits and plans](/get-started/credits-and-plans). ## Does it fill itself? Yes, for new accounts. When you enter your website during signup, TalkGenAI reads it and fills the brain for that site: it learns your brand voice, drafts your business context and, on Pro and Scale, learns an image style from the photos on your site. This first site is free. Each part lights up as it finishes, usually within a few minutes. Everything filled this way is marked **Auto-learned ยท review**, so you can check it and edit it. A learned image style is used for articles you write in TalkGenAI right away. Articles published through the WordPress plugin use it only after you click **Keep it**. If your site has no usable photos, the image part stays empty and articles use the default image. ## Why is it kept per site? Each site is a different business to the writer, so each one has its own brain. Pick a site from the pills above the brain to see and fill its parts. This matters most with more than one site: an article for a clinic should never be written in the voice or with the business facts of a software company. TalkGenAI applies these rules: * **Business context** written for one site is never used for another site without you choosing it. If you saved a description for all sites, the brain shows it as a preview with **Use it for this site**. * **Brand Voice**: a voice learned from this site is used here by default. A voice learned from a different site is not used here. The built-in voice is used instead, and the card says so. * **Brand Image**: you can save several styles. **Make default** sets the one used for this site's planned articles, so it needs a content plan for the site. You can still pick any style per article when you write. ## How is it used when an article is written? When you write an article, or a content plan writes one on schedule, the writer receives the brain for that article's site: * The **Brand Voice** shapes how the article is written. * The **Business context** keeps facts accurate: who you serve, what you offer, and what to leave out. * The **Brand Image** style is applied to the hero image. **Use this brain in an article**, under the brain, opens the article form with this site's voice and image style already selected. ## What does it not do? * It does not invent facts about your business. Business context comes from you, or from a draft you review before saving. * A part counts only when it is in use for that site. A voice you saved but did not apply here is not counted. * It never uses one site's business context for another site without you choosing it. * It does not promise rankings or traffic. ## What can go wrong? | Symptom | Cause | Fix | | - | - | - | | Brand Voice says it was learned from another site | No voice was learned from this site yet | Click **Learn this site** on the voice card | | Business context shows "not used for this site" | The saved text was written for all sites, not this one | Click **Use it for this site**, or write one for this site | | Brand Image is locked | Brand Image is not on your plan | It is included on Pro and Scale. Click **See plans** | | Make default on an image style says there is no content plan | The default is stored on the site's content plan | Create a content plan for the site, or pick the style per article | | The site shows "can't publish yet" | The site is known from a content plan or Search Console, but not connected | [Connect your site](/connect-site/wordpress) | | Draft from my site returns nothing | The site's pages could not be read | Write the description yourself. See [troubleshooting](/connect-site/troubleshooting) | Last updated: 2026-10-06 Start free, connect your site and learn your brand voice. Every article after that is written from it. ## Related * [Quickstart: your first article](/get-started/quickstart) * [Credits and plans](/get-started/credits-and-plans) * [Connect a WordPress site](/connect-site/wordpress) This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.